Basic Fun! is a dynamic global marketer of classic and innovative children’s entertainment products for today’s kids. The company plays in many core toy categories including classic heritage toys, novelty collectibles, building toys, youth electronics, plush, vehicles, dolls and activity/discovery. Basic Fun!’s key brands include: Tonka, K’NEX, Lite-Brite, Fisher Price Classics, Care Bears, Mash’ems, Cutetitos, Playhut, Ant Farm, Arcade Classics and many more!
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